היסטוריה - חנויות התכשיטים הטובות בספרד

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Joyería Nicols היא חברה משפחתית לתכשיטים ספרדית ומדרידאית המתמחה בייצור תכשיטים בעבודת יד בסדנאותיה במדריד כבר למעלה מ-50 שנה. מאז הקמתה, Nicols היא צורף בר-קיימא ואומנותי, המחויב לאיכות מוצריה ולסביבה."}}]}]}]

בחברת התכשיטים Nicols, אנו גאים להיות מובילים בייצור טבעות אירוסין וטבעות נישואין באיכות-תמורה מעולה. המומחים שלנו בתחום התכשיטים עובדים קשה כדי ליצור מוצרים ייחודיים ואיכותיים המתאימים לכל לקוח.

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לאורך השנים, אלפי אנשים בחרו ב-Joyería Nicols לרכישת התכשיטים שלהם והיו עדים לתשוקתנו לתכשיטים בעבודת יד ובר-קיימא. המחויבות שלנו לאיכות ולשירות הלקוחות היא מה שאפשר לנו לזכות באמון לקוחותינו ולהיות נחשבים לתכשיטן האמין שלהם במדריד, הודות לשילוב סדנאות האומנים שלנו בבירת ספרד."}}]}]}]}

בנוסף, צוותי הגמולוגים של ניקולס מטיילים במכרות ברחבי העולם בחיפוש אחר אבני החן הטובות ביותר עם התמורה הטובה ביותר למחיר. יהלומים, אמרלד, ספירים, רובים, זרקונים ועוד אבנים רבות. מה שמאפשר לניקולס להיות התכשיטן היחיד שעושה את ההבדל מהמאגר ועד הלב.

כיום, חנות התכשיטים Nicols מחזיקה בחמש חנויות במדריד, שם לקוחותינו יכולים למצוא את מגוון המוצרים הרחב שלנו, מטבעות אירוסין וטבעות נישואין ועד לשרשראות, צמידים, עגילים ועוד הרבה יותר. בנוסף, אנו מובילים במכירות מקוונות בספרד ומתחילים לפתוח שווקים בינלאומיים ממיאמי.

בחנות התכשיטים Nicols, אנו מאמינים שכל תכשיט מספר סיפור ומודים על כך שמאות אלפי אנשים אפשרו לנו להיות חלק מהרגעים היפים ביותר בחייהם. לכן, אנו משתדלים להציע מוצרים באיכות גבוהה ושירות לקוחות יוצא דופן בכל אחת מהחנויות שלנו.

אם אתם מחפשים חנות תכשיטים אמינה בספרד, בואו לבקר אותנו בחנויות שלנו בכתובות סראנו 86, חוסה אורטגה אי גאסט 11, גויה 12, גויה 17 וגויה 55. אנו בטוחים שתמצאו את התכשיט המושלם עבורכם או עבור מישהו מיוחד ב-Joyería Nicols, ואם אתם מחפשים בארצות הברית בקרו אותנו במיאמי.

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ההתחלות של Nicols Joyeros Artesanos נולדו במדריד בתחילת המאה ה-20. בשנת 1917, הדור הראשון של המשפחה נכנס לאמנות צורפות התכשיטים. דון ויסנטה ניקולאס האב מתחיל לעבוד בעולם התכשיטים כנציג של מספר חברות בינלאומיות.

זו עם הדור הבא, עם בנו וינסנטה ניקולאס, שנוצר המותג. לאחר לימודיו בבית הספר לאמנויות ומלאכות, שם למד פיסול, ציור ושיפר את טכניקת העיצוב של תכשיטים, החל להשתתף ביצירת הקולקציות של המותג. עם רוחו הסקרנית ורגישותו האמנותית, הצעיר פרץ דרכו בעולם התכשיטים, והקים מותג עם זהות חזקה בשנות ה-80.

הבוטיק הראשון של Nicols נפתח ברחוב סראנו בשנת 1978. שנתיים לאחר מכן, נפתחו החנויות ברחוב גויה במספרים 12 ו-55, שהן עד היום שני עמודי תווך חזקים של המותג. בהמשך, משפחת ניקולס הוסיפה את המוסד ברחוב סראנו 86, בוטיק שמשלב את הסדנה האמנותית והמשרדים הראשיים.

משנת 2000, ילדיו של ויסנטה ניקולאס לקחו את ההגה של החברה. סינתיה ניקולאס, מנכ"לית קבוצת ניקולס, בעלת תואר בכלכלה ועסקים. היא פיתחה את הקריירה המקצועית שלה כמנהלת כספים בכמה חברות לפני שלקחה תחת פיקוחה את תחום הרכש והכספים של מותג התכשיטים. בנוסף, היא נהנית מאוד לפתח את הצד היצירתי שלה על ידי עיצוב קולקציות חדשות למותג. בשנים אלו בראש ניקולס, סינתיה הביאה את השילוב המושלם בין יעילות וטעם טוב שהניע את המותג לצמיחה מתמדת. דניאל ניקולאס הוא סגן נשיא ניקולס. לאחר שסיים תואר בניהול ועסקים באוניברסיטת איקאדה, עשה תואר שני באוניברסיטת קליפורניה עם התמחות בשיווק. במשך שלוש שנים עבד כיועץ השקעות בדויטשה בנק, ולאחר מכן עבר לסן דייגו (קליפורניה) שם ניהל חברה טכנולוגית. חזר לספרד בשנת 2006 כדי להצטרף לחברה המשפחתית, תוך שהוא משלב את עבודתו עם לימודיו בגמולוגיה והסמכה ביהלומים, פנינים ואבני חן. שני חברי הדור השלישי קידמו בשנת 2007 את פתיחת הבוטיק ברחוב חוסה אורטגה וגאסט 11, במדריד. מקום הממוקם בלב המיילה דה אורו, מוקף במותגים הבינלאומיים הטובים ביותר של היוקרה.

ניקולס תכשיטנים אומנים מדריד 1917 תמיד שמרו על רוח צעירה ומשתדלים להקשיב ללקוחותיהם, להשתפר ללא הפסקה ולהציע את התמורה הטובה ביותר בין איכות למחיר ושירות, מה שתמיד אפיין את המותג לאורך ההיסטוריה שלו וממשיך לאפשר לו להוביל את תכשיטי היוקרה הספרדיים תוך יצירת הבדל.

בשנת 2013, החברה השיקה את אתר האינטרנט שלה www.nicols.es, שנוצר בתחילה כקטלוג מקוון של מוצרים זמינים למכירה, אך במהרה הפך לאחד מאתרי התכשיטים החשובים ביותר בספרד, עם יותר מ-4,000 פריטים זמינים.

בשנת 2015, Nicols השיקה את Nicols TV, ערוץ מקוון המציע תוכניות מידע, ראיונות, פתיחת אריזות של מוצרים וחדשות מעולם השעונים, וכן השיקה את ערוץ היוטיוב של Joyería Nicols שבו ניתן ליהנות מהחידושים האחרונים בתכשיטים.

בשנת 2017, הבוטיק הדגל של המותג ברחוב היוקרתי סראנו, מספר 86, חידש את מראהו והרחיב את מתקניו, ויצר מרחב ייחודי לקבלת לקוחות VIP ותערוכה קטנה של אבני חן, כלים עתיקים ואלמנטים היסטוריים של סדנת התכשיטים.

בסוף 2019, משפחת ניקולס פתחה חנות דגל חדשה המוקדשת אך ורק לתכשיטים, הממוקמת ברחוב גויה 17, מה שמייצג התחייבות אישית מאוד מצד המשפחה, שבה אהבתם לתכשיטים והאמונה ב"סוואבור פייר" של יצירותיהם הובילו אותם ליצור חנות המוקדשת רק להן.

בשנת 2020, עם ההרחבה של אחת הבוטיקים הוותיקות ביותר במדריד, החנות ברחוב גויה 55, בוצעה השקעה משמעותית לאיחוד תדמית המותג Nicols Joyeros Artesanos Madrid 1917 בכל נקודות המכירה שלה כהכנה לקפיצה הבינלאומית.

הסיפור של Nicols ימשיך עם ההתרחבות הבינלאומית שהחלה עם אתר האינטרנט ותאפשר ל-Nicols להיות חלק מהרגעים היפים ביותר בחייהם של מיליוני אנשים ברחבי העולם.

ניקולס היא נקודת ייחוס בתכשיטים הספרדיים והבינלאומיים. זכתה בפרסים רבים, כולל פרס Vogue לתכשיטים על הקולקציה הטובה ביותר. כמה מפורסמים כמו ליידי גאגא, פאולה אצ'בריה, פאולינה רוביו, אינס סאסטרה, בלנקה סוארס ואוגניה סילבה, בין היתר, לבשו את התכשיטים שלה. הקולקציות של המותג מוכרות בדרך כלל ומופיעות בפרסומים מובילים בתחום האופנה, כמו Vogue, Telva, Yo Dona, SModa, בין היתר.

בנוסף, מגוון אמצעי תקשורת ברמה הארצית דורשים את שיתוף הפעולה של Nicols כמומחים לתכשיטים, כמו EsRadio, שבו לחברה יש מדור ייעודי לתכשיטים בשם "תכשיטים עשויים באהבה"; TheLuxonomist, פורטל יוקרה שבו דניאל ניקולאס מדבר על הטרנדים האחרונים בתכשיטים ואבני חן, בין נושאים אחרים; ו- Máquinas del Tiempo, אחת מהכתבי עת המובילים והמכובדים ביותר בתחום. בשנת 2018, Nicols הובילה את נשיאות Madrid Luxury District, איגוד של יזמים מ-Milla de Oro של הבירה, המתמקד בהבאת היוקרה של מדריד לכל מקום בעולם.

מאז 1917, ניקולס שומרת על המסורת האומנותית של צורף הספרדי, מעצבת ומייצרת כל אחת מהתכשיטים שלה באהבה, מסירות ודקדקנות. בתור צורף בר-קיימא, ניקולס משתמשת בחומרים יקרים ואבני חן איכותיות, ומבטיחה בקרת איכות קפדנית בכל שלבי יצירת הפריטים שלה, כדי להבטיח שכל אחד מהם עומד בסטנדרטים הנדרשים כדי להיחשב כתכשיט אמיתי של ניקולס.

בנוסף למחויבותה לאיכות ולאומנות, ניקולס זכתה במספר פרסים לאומיים ובינלאומיים על העיצוב החדשני והחלוצי שלה. יצירותיה הבלעדיות נבחרות על ידי סלבריטאים ומגזיני אופנה, ומבססות אותה כנקודת ייחוס שאין לה מתחרים בעולם התכשיטים.

במטרה להציע שירות מותאם אישית ומותאם לצרכים של כל לקוח, ניקולס שילבה את טכנולוגיית התלת-ממד בתהליך העיצוב שלה, המאפשרת למומחי התכשיטים והמעצבים שלה להציג תמונה מוקדמת של התכשיטים לפני ייצורם, וכך לבצע את השינויים הנדרשים. עם הזהות והרוח של ניקולס, כל תכשיט הוא ייחודי, נושא בתוכו את היוקרה שמאפיינת את המותג ואת האמון של אלפי אנשים מדי שנה במלאכת היד ובמחויבות לקיימות.

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